Instagram was founded in October of 2010 by Kevin Systrom, and currently has over 150 million users that are active on a monthly basis. Instagram was intended to be an online photo-sharing and social networking service that lets its users take pictures and upload them so that anyone else with an account can see them. Twenty percent of women and fifteen percent of men who use the Internet use Instagram. Instagram is said to have a higher appeal to younger users, people who live in cities and people who are not Caucasian. The number of Internet users who are members of Instagram has increased greatly, from twelve percent in 2012, to thirty-five percent in 2013.
In the last few years, the use of Instagram by companies has greatly increased. Companies have begun to use Instagram, so that they can quickly share photos are videos of their products to a targeted audience. Some people might be asking, why use Instagram? Why not another social media site? Well, Instagram reaches a wider variety of audiences on both Android and Apple devices. Instagram also allows you to have contests with your followers, so it is easier to create engagement with your followers through Instagram than any other social networking site. |
Basic Facts and Numbers:
- As of September of 2013, Instagram had 150 million users. - In 2013, Instagram was voted one of Time Magazines 50 Best Apps. - 17% of all Internet users use Instagram. - 57% of Instagram users use Instagram daily, 20% weekly and 22% monthly. - 60% of Instagram users are located outside of the United States. - 55 million photos are shared everyday. - There are a total 16 billion photos that have been shared on Instagram. - Two months after Instagram was created, it already has one million members. - As of October, 2013, the most popular person on Instagram was Justin Bieber with over 10 million followers, but he doesn't follow anyone. What is Instagram? Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services |