" Chairs are Like Facebook"
This only half-counts as a slogan since it didn't survive long enough to make it into the mainstream marketing venues like magazines and stuff. Meant to mark the momentous occasion of the social network hitting a billion users joyously, the video had the opposite effect. Bloggers banned it. And before the 90-second spot even hit television, Facebook cancelled the campaign. The backlash was supposed to be a moment of triumph for Facebook, but instead, it served as the exact opposite. "Capture and Share the World's Moments"
Instagram's slogan is pretty straightforward. Instagram allows you to take a photo or video and share it with the world. Many big moments have been shared on Instagram such as the Sochi Olympics, the Superbowl, the FIFA World Cup and many other important events such as presidential campaigns, speeches and many more. |
"What's Happening?"Until today Twitter officially prompted you to share the answer to the question, "What are you doing?" — which over time has become only one of the many ways users have chosen to create status updates. The company just changed the official question to, "What's happening?"
"On the surface it's a minor change, and yet it's significant in reflecting the shifting focus and user behavior of the service over time", says reporter Barb Dybwad. As most users know, the official question is largely ignored by those who have found ways to share pretty much anything they wanted, such as information about relationships, entertainment, sports, celebrities, and beyond. |